WE FUCKING LOVE TENNIS.
So do you. And yes, some days we hate it. But it's a healthy addiction - an all consuming one - and we set out to create something that'll get you fired up for your next Sunday set.
SWEETSPOT WAS INSPIRED BY THE SPORT
But founded out of frustration with its fashion — we've never cared for the tacky branding and garish neon shades of modern tennis threads.
How did we go from timeless polos to skidmark shorts anyway?
WE'RE TAKING A SWING AT SOMETHING NEW
Something missing from mainstream tennis — stylish sportswear that performs on court, and casual staples with just enough flair.
Finally, a lifestyle tennis brand with taste. Playful, preppy, but not pretentious. Created by players, for players.
OUR MISSION IS SIMPLE
Deliver a modern tennis aesthetic that inspires today’s players to get on court.
We invite you to take part in our community.
Let’s cause a racquet ✌️